CRM & Fan Engagement Manager

Overview

This role is responsible for the execution and coordination of email and SMS marketing across our artist roster. You’ll build campaigns, manage fan data, and help ensure our direct to fan systems are working effectively across teams. You’ll work directly with the VP of Digital and collaborate closely with executive leadership. This is a hands-on role for someone who can operate inside CRM platforms while contributing to broader marketing conversations and company-wide initiatives. What You’ll Do Direct to Fan Marketing (Core Responsibility)

• Build and execute email and SMS campaigns across multiple artists using platforms like Klaviyo and Laylo
• Write and improve campaign copy, including subject lines, SMS messaging, and call to action
• Coordinate with artist teams to ensure consistent monthly campaign execution across the roster
• Support release campaigns, tour announcements, merch drops, and fan engagement initiatives

Audience & Data Management

• Build and manage audience segmentation across CRM platforms
• Maintain list health, including data imports, exports, suppression, and subscriber quality
• Ensure proper data capture and organization across platforms and touring
• Identify gaps in data collection and recommend improvements

Lifecycle & Campaign Optimization

• Support lifecycle marketing efforts across engagement and retention campaigns
• Optimize campaigns for performance, including open rates, click-through rates, and conversions
• Continuously refine messaging and targeting based on performance and audience behavior

Reporting & Insights

• Build and deliver campaign reports for internal teams and executive leadership
• Translate performance data into clear takeaways and practical recommendations
• Track trends across campaigns and identify opportunities to improve results

Cross-Team Coordination

• Work across artist teams to ensure campaigns are executed consistently and on time
• Support marketing initiatives across the company, including release planning and campaign rollouts
• Assist with onboarding new artists into internal systems and marketing workflows

Research & Marketing Support

• Research new tools, platforms, and technology relevant to digital marketing and fan engagement
• Support marketing and strategy initiatives led by the VP of Digital and executive team
• Contribute to artist pitches and internal planning with research and insights

What Success Looks Like

• Consistent and reliable execution of email and SMS campaigns across the roster
• Growth in high-quality email and SMS subscriber bases
• Strong campaign ideas that improve engagement and fan response
• Clear, useful reporting that helps guide decisions

What We’re Looking For

• 2 to 4 years of experience in digital marketing, CRM, or direct to consumer marketing
• Hands-on experience with email and SMS platforms (Klaviyo, Laylo, or similar)
• Strong understanding of audience segmentation and campaign execution
• Ability to manage multiple campaigns and priorities across different teams
• Clear and effective communication skills, both written and verbal
• Strong attention to detail and reliability in execution
• Ability to interpret data and apply it to improve future campaigns

Tools & Platforms Required

• Klaviyo
• Laylo
• Set.live
• Meta Business Suite

Nice to Have

• ToneDen, Feature.fm
• Spotify for Artists, Chartmetric
• Shopify

General

• Google Sheets / Excel
• Email clients, cloud storage (Drive, Dropbox), and standard office tools

Working Style

• Fully remote (U.S. only)
• High energy
• Moderate pace with occasional busy periods around new signings and major releases
• Moderately guided onboarding with increasing independence over time
• High exposure to leadership with opportunities to contribute to broader marketing conversations

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