Paid Media & HubSpot Specialist (Meta + Google Ads | Luxury Brands | Contract | Remote)

Overview

Bowtie Media is a boutique digital marketing agency focused on premium and luxury brands. We are looking for a contract Paid Media & HubSpot Specialist to support high-performing Meta campaigns and Google Ads (search-focused) along with lead tracking across multiple national brands. This is not a high-volume eCommerce role. Our work focuses on brand storytelling, dealer networks, and high-consideration purchase journeys. What You’ll Be Working On

• Managing Meta (Facebook/Instagram) campaigns across full funnel:
• Traffic (Landing Page Views)
• Retargeting (video views, site visitors, engagement)
• Conversion (lead generation, dealer intent)
• Supporting campaign structure and audience strategy across:
• Top markets (Comscore-style targeting)
• High household income segments
• Collaborating on creative testing (static, carousel, video)
• Supporting Google Ads campaigns focused on high-intent search traffic
• - Brand + non-brand keyword strategy
• - Dealer/location-based searches
• - High-consideration product queries

Key Responsibilities

• Build, manage, and optimize Meta ad campaigns
• Develop and refine retargeting audiences (30/60/90 day windows, video engagement, site traffic)
• Monitor performance metrics including CPM, CTR, CPC, and Cost per LPV/Lead
• Support Meta Pixel + HubSpot tracking integration
• Assist with event mapping (Lead, Submit, Download) inside HubSpot
• Identify and troubleshoot tracking gaps between Meta and HubSpot
• Provide clear, actionable weekly performance insights
• Manage and optimize Google Search campaigns (no heavy display/PMax focus required)
• Conduct keyword targeting focused on high-intent and brand-driven queries
• Align Google Ads performance with Meta campaigns to support full-funnel strategy

Requirements

• 5+ years of experience managing paid social campaigns (Meta required)
• Hands-on experience with HubSpot (event tracking, attribution, or integrations)
• Experience with high-consideration or luxury brands
• (appliances, home design, real estate, or similar preferred)

You Should Understand

• How to structure a full-funnel Meta campaign (TOF → Retargeting → Conversion)
• Retargeting strategies using:
• Video views
• Website visitors
• Social engagement
• Conversion tracking limitations (iOS, pixel discrepancies, attribution windows)
• The difference between cheap traffic and qualified leads

Nice to Have

• Experience targeting high-income audiences (HHI segments)
• Experience working with dealer networks or distributor-based brands
• Agency experience

Compensation

• $25–$30/hour depending on experience
• ~10–20 hours per week to start
• Opportunity to expand as media spend increases

Why This Role is Different

• Work on premium, design-forward brands
• Focus on lead quality and intent, not just volume
• Direct collaboration with agency leadership
• Opportunity for long-term growth as client budgets scale

Pay: $25.00 - $30.00 per hour Application Question(s):

• Describe how you have used HubSpot alongside paid media campaigns. Specifically, how did you track leads from ads and ensure the data aligned with platforms like Meta or Google Ads?

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