Marketing and Sales Specialist | Part Time

This is a remote position. We’re looking for a proactive, creative, and sales-mindedMarketing & Sales Specialistto lead and execute our digital marketing initiatives across Facebook, Instagram, TikTok, and email. You’ll also serve as a trusted guide to the business owner — providing strategic direction, education, and hands-on collaboration when needed. This role is ideal for someone with a strong background in consumer marketing and a proven ability to convert engagement intoactual sales— particularly within premium or lifestyle-driven markets.

Key Responsibilities

• Social Media Marketing & Content Creation
• Manage and grow presence onFacebook, Instagram, and TikTok
• Create engaging, on-brand content (posts, reels, stories) with a focus on lead generation and trust-building
• Help grow a newly created Facebook business page using the owner’s 3k+ personal network
• Develop TikTok strategies to increase exposure and appeal to our ideal buyer persona
• Digital Advertising & Promotions
• Create and manage paid ad campaigns (Google Ads, Facebook/Instagram Ads, TikTok)
• Optimize ad performance and troubleshoot underperforming campaigns
• Drive high-quality inquiries that convert to puppy sales
• Email Marketing & Automation
• Set up and manageemail funnelsfor nurturing inquiries and increasing conversion
• Automate communications such as puppy birthday greetings, holiday campaigns, and sales follow-ups
• Maintain an active and engaged subscriber base
• Sales Enablement
• Assist in moving inquiries through the sales funnel via email or messaging platforms
• Recommend scripts or responses that help convert leads into buyers
• Track performance and suggest improvements in the lead-to-sale process
• Strategy & Owner Support
• Build a tailored marketing and sales plan to meet monthly/quarterly goals
• Teach and guide the owner through platforms, tools, and tasks when hands-on support is needed

Recommend the right tools for scheduling, CRM, and automation

Requirements

• Strong background in digital marketingwith direct experience in sales or lead conversion
• Proficient in Facebook, Instagram, and TikTok content and ad strategies
• Familiarity with email marketing tools (e.g., Mailchimp, ConvertKit, Klaviyo)
• Clear understanding of sales funnels, customer psychology, and online purchase behavior
• Experience in pet, luxury, or lifestyle industries is a plus
• Able to communicate marketing concepts clearly to a business owner and collaborate effectively
• Self-starter with excellent attention to detail and time management

Bonus Skills (Not Required but Preferred)

• Graphic design (Canva, Adobe Creative Suite)
• Video editing for Reels/TikToks
• SMS or CRM marketing experience

Benefits

• Employee Benefits
• Health and Wellness: Comprehensive HMO coverage for you and your dependents.
• Security and Peace of Mind: Group Life Insurance Benefit to safeguard your future.
• Financial Flexibility: Virtual Credit Card for added convenience and purchasing power.
• Work-Life Balance: Generous Paid Leaves to recharge and prioritize personal time.
• Government Benefits: Full support for required government benefits.
• Supplemental Pay Types
• 13th Month Salary: A festive bonus to celebrate the year’s hard work.
• Overtime Pay: Compensation for your extra effort and time.
• Night Differential: Additional pay for working late hours or shifts.
• Incentives: Performance-based incentives to reward your contributions and achievements

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