Director, Digital Earned Media (Temporary)

About the position Allied Global Marketing is looking to find a creative, dynamic, and skilled Director to join our Digital Earned Media team. Candidates must have experience in a similar role and have experience leading a team, delegating tasks, and leading overall social media strategy. This is a temporary 6-month position. While this is a remote position, we are prioritizing candidates that are based on the Eastern time zone.

Responsibilities

• Social Media
• Develop and manage a dynamic brand voice and strategic social initiatives for brands across established and emerging social platforms
• Lead content development (copy and creative ideation) for client social media content calendars
• Lead in the creation of award-winning, out-of-the-box, first-in-vertical campaigns
• Develop and execute performance-driven micro to macro-level social media influencer campaigns (paid and unpaid influencer activations)
• Generate and maintain relationships with key social media influencers in top markets
• Follow and advise on trends in social media, including platforms, tools, and applications
• Proactively collaborate with the social, creative, data, and strategy teams on all facets of client engagements, from brief to execution to reporting
• Contribute to the oversight of paid social strategies through the planning, execution, and reporting stages
• Review analytics and provide a clear, insight-driven strategic POV
• Lead client meetings and calls as appropriate
• Leadership and Management
• Develop and maintain professional and proactive relationships with key internal and external (client and vendor) team members
• Support and educate colleagues to develop best practices in Social Media
• Participate in cross-departmental brainstorms to create 360, digital-savvy campaigns that generate earned media.
• Act as a collaborative thought leader for the agency as a whole and work with other management to meet all corporate goals.
• Report regularly to the supervisor on current work and progress, and proactively raise any issues or concerns.
• Assess staffing needs and training of staff on applicable processes, procedures, and systems.

Requirements

• Bachelor's degree in marketing, communications, or a related field (or equivalent experience).
• A minimum of 5+ years of experience in directing social media campaigns with significant growth in follower engagement
• Demonstrated success in developing, managing, and executing social media campaigns on the agency and/or client-side
• Demonstrated success in managing social media engagement on brand feeds
• Proficiency with best practices for a range of social media platforms and tools; experience using Sprout Social preferred
• Superior organizational skills and attention to detail
• Excellent written, verbal, and math skills with the ability to provide oversight on reporting, proposals, and business pitches
• Proficiency in MS and Apple office suites
• Ability to work independently as well as collaboratively
• Must be comfortable with traveling for work. This role may require that you travel occasionally for events and campaigns.

Nice-to-haves

• Experience using Canva and other AI editing tools is a plus.

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