Marketing Automation Coordinator - India
Marketing Automation Coordinator Here's your opportunity to turn data-driven insights into impactful marketing experiences that inspire action!
About the Role
Navitas is looking for an ambitious and growth-oriented Marketing Automation Coordinator who is passionate about creating impactful customer journeys and driving engagement through innovative marketing strategies. In this role, you will play a key part in converting qualified leads into successful customers by delivering targeted, personalized, and data-driven marketing campaigns. The ideal candidate brings hands-on experience in customer journey mapping, lead nurturing, marketing automation, webinars, and campaign execution, along with a strong desire to continuously improve customer experiences. Working closely with our New Delhi team, you will help design and execute best-in-class nurturing programs that strengthen engagement, enhance conversion outcomes, and support the success of our university partners. If you thrive in a fast-paced, collaborative environment and are excited by the opportunity to turn insights into meaningful customer connections, we'd love to hear from you. Key Responsibilities: In consultation with the Senior Manager, Digital Marketing and the Marketing Automation Manager, you will: Build, test, and launch engaging marketing campaigns, including emails, landing pages, and automated customer journeys. Track and report on campaign performance, providing insights and recommendations to improve results. Conduct A/B testing to optimize campaign effectiveness and enhance customer engagement. Collaborate with stakeholders across the Navitas group to deliver high-quality marketing initiatives and support campaign requests. Drive lead nurturing and marketing automation activities across multiple channels to create seamless customer experiences and improve conversion outcomes Knowledge, Skills and Experience Essential 3+ years of experience in marketing automation, lead nurturing, and customer journey management. Strong understanding of inbound marketing principles and email marketing best practices. Experience developing and optimizing email campaigns to drive engagement and conversion. Analytical mindset with the ability to interpret data, uncover insights, and make data-driven recommendations. Working knowledge of HTML and CSS. Hands-on experience with CRM and marketing automation platforms. Self-motivated, proactive, and comfortable working in a fast-paced, collaborative environment. Excellent problem-solving skills with a strong focus on continuous improvement and campaign performance. Proven ability to manage multiple priorities and deliver high-quality work within tight deadlines. Strong communication, presentation, and stakeholder management skills. Preferential Experience within the higher education sector or firsthand experience studying abroad. Proven experience delivering results-driven B2C and B2B demand generation and digital marketing campaigns. Certifications in Inbound Marketing, Marketing Automation, or related disciplines. Experience working with Salesforce and/or marketing automation platforms. Key Relationships: In this role, you will work closely with key stakeholders across the global marketing function, including: Senior Manager Digital Marketing Head of Marketing Services Marketing Automation Tech - UPAA Team Leader Marketing Automation - Global Manager e-Marketing Team India Global Digital Marketing Manager Business Partner India Marketing Automation Specialists India Other Marketing professionals within Navitas About Navitas Navitas is a leading global education provider supporting more than 60,000 students each year through innovative, life-changing learning opportunities around the world. You’ll be part of a purpose-driven organisation where your work directly contributes to helping learners achieve their goals.
How to Apply
Create powerful customer journeys that make a difference. Join Navitas as a Marketing Automation Specialist and help shape the future of student engagement through automation, insights, and innovation. Apply online via www.navitas.com/careers. Applications will close on 09 July 2026. Early applications are encouraged, as we may appoint before the closing date. Applicants must have full working rights in New Delhi, India, and be available to start immediately or on short notice. By applying, you agree to Navitas’ Privacy Policy. Apply To This Job