CRM Manager USA Acquisition & Activation
Mission Neko is redefining what prevention means, from treating illness when it arrives, to sustaining health before it's ever at risk. Our mission: make data-driven, preventative care accessible to more people, before symptoms appear. In a single, non-invasive visit under an hour, proprietary technology and direct clinical care combine to deliver personalised, actionable insights. It's a team that thinks in 10x, not 10%. Every role here plays a part in building a world where prevention is the norm, and where your work genuinely helps people live longer, healthier lives. Role purpose: Adapt and scale the Neko CRM programme to the US market. Own localisation of journeys, regulatory compliance (CAN-SPAM, TCPA, CCPA/CPRA), and US-specific workflows. Drive parity with EU performance while meeting regional requirements. First 6–12-month outcomes:
- Successfully adapt and launch core EU journeys for the US market with documented localisation changes
- Achieve parity or better performance vs EU benchmarks (activation, rebooking) within a reasonable timeline
- Build and maintain US-specific comms library (insurance receipts, regulatory notices, state-specific messaging) with zero compliance violations
- Establish regular US vs EU performance comparison and feed learnings back to EU team
- Lead CCPA/CPRA consent management and preference centre strategy for US customers
Requirements:
- 5–10 years in CRM, lifecycle, or acquisition marketing in the US market
- Deep expertise in US comms regulations: CAN-SPAM, TCPA, CCPA/CPRA, state-level privacy laws
- Hands-on journey-building experience in a CRM/marketing automation platform (e.g. Braze, Iterable, Bird, SFMC)
- Cross-market campaign adaptation experience; ability to localise without losing strategic intent
- Strong data literacy and SQL comfort or demonstrable willingness to learn — at Neko, the CRM team works close to the data
- Ability to partner with Legal/Compliance on messaging and workflows
About titles at Neko We use a simplified internal title framework that prioritises clarity over hierarchy, so internal titles may differ from market‑facing role titles. Scope, impact and level of the role are fully aligned and will be clearly discussed throughout the process. Hiring Process Candidates progress from application and structured screening through thoughtfully designed interviews culminating in a formal offer and final pre-employment checks before joining the team. Equal Opportunity & Inclusion Statement Neko Health is committed to inclusive hiring and member-first care. We welcome candidates from all backgrounds and encourage you to request reasonable adjustments to support your application. Apply To This Job